SUSTAINABLE PACKAGING, THE FUTURE OF LABELING IS DIGITAL, Discover Giunko– Microsoft Founders Hub Sp

Microsoft

Nov 30, 2023

Six years ago, truly ahead of its time, an Italian start up, at that time part of the Microsoft Founders Hub, specialized in cloud-based solutions for the cleantech sector called Giunko started to link barcodes to a unique database of information on waste sorting. This database became the “brain” of Junker app, an innovative platform, built on Azure, for waste sorting and recycling, which now counts more than 2 million users in Italy, and, more recently, led to one of the most interesting best practice on digital labeling in Europe.

Giunko, now a Microsoft ISV Partner, wants to be pioneer on this field and in the context on its Partnership, they applied to the ISV Success Program to be able to leverage the opportunities that Microsoft Ecosystem offers. One of the opportunity that Giunko wants to tackle together with Microsoft is the geo-expansion. Thanks to the publication of the solution on the Azure Marketplace now they will be able to sell their solution on other markets.

Giunko is also part of the Partner Pledge that has the objective of putting together highly transformative technologies and highlight the benefits they represent for our partners, shared customers, and society as a whole. In fact, Giunko, signed this agreement as they believe, as Microsoft an all partners within the Pledge do, that nations with a more prosperous future are those that adopt technologies in a profound and ethical way and make sure that everyone has the right skills and opportunities to make the most of what lies ahead.

Noemi De Santis, CMO for Giunko says: “Now, thanks to our experience, we’re able to offer to producers, suppliers and importers an all-inclusive solution to go well beyond the law requirements and effortlessly undertake the path toward innovation and sustainability which EU is encouraging. In fact, our Digital Environmental Label gives a lot more information than a traditional label, but at the same time is always up-to-date and highly assistive. We don’t just offer to our clients the most developed and reliable waste sorting platform, but we also help them to provide verified contents about the sustainability and recyclability of their products”.

Last but not least, the digital label by Junker app is also accessible for blind and visually impaired people and is available in 10 languages. That’s the reason why so many international companies are implementing this innovation!