The Marketplace Partner Digest | February 2025

Welcome to the monthly partner release notes for the Microsoft commercial marketplace! The marketplace is central to how we help you reach more customers, simplify sales, and unlock growth. Dive into this month’s roundup of announcements and updates to stay informed about the latest marketplace developments.

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🌟Partner Resources

We’ve curated best-in-class resources to help you get the most out of the Microsoft commercial marketplace. Explore helpful resources, blogs, and much more below:

The latest marketplace announcements, blogs, on-demand webinars, and more

• Capturing the marketplace opportunity: part one of a series by selling path – This is the first in a four-part monthly blog series offering tips and strategies to maximize your marketplace go-to-market success.
• ISVs: Maximize your momentum with the new, improved App Advisor – We recently launched an improved experience of App Advisor to the US market. Check out what’s new and use App Advisor today.
• Designing secure and resilient ISV applications – Explore key security strategies to help you build trusted, resilient applications that protect customers and drive long-term success.
• Replicate your apps to Azure: A multicloud advantage for ISVs – This blog, the first in a series, outlines the advantages of replicating your existing AWS apps to Azure, helping you reach more customers and expand your business through the marketplace.
• Embracing the multicloud advantage: a guide to replicating your app from AWS to Azure – Once you understand the advantages, use this technical guide to understand how to move your app to Azure and ensure a smooth transition.
• New GitHub Copilot benefit for ISV Success Expanded Package – Announcing a new ISV Success Expanded Package benefit that can take your development projects to the next level. Not part of ISV Success yet? Join now!

Mastering the Marketplace (MTM) webinars

Whether you’re new to the marketplace or focused on growing sales, our Mastering the Marketplace webinars cover a broad range of business and technical session topics to help accelerate your marketplace success. Check out these upcoming webinars, register, and mark your calendars. All times are listed in Pacific Time.

• March 4 at 9 am: ISVs – Learn how to use the multiparty private offers campaign in a box
• March 5 at 9 am: Creating your first offer in Partner Center
• March 10 at 9 am: ISV to CSP private offers – experience walkthrough
• March 12 at 9 am: Unlocking sales through the marketplace

For the complete MTM schedule, visit aka.ms/MTMwebinars.

Customer office hours

Strategic cloud planning with the marketplace: Invite your customers to office hours on March 13 at 8:30 AM PST. This session will focus on maximizing tech investments with the marketplace, offering strategies on how to holistically plan your Microsoft Cloud investments, and your software vendors need to get a consumption-based view of your portfolio for smarter decision-making. We'll also provide an overview of Microsoft Azure Consumption Commitments (MACCs) and the opportunities for the marketplace to help you make the most out of your contract. Register here.

Channel partner office hours

• Multiparty private offer adoption framework: During our channel partner office hours on February 27 at 8:30 am PST, Marketplace Services Partner Lead Darren Sharpe will walk through the four steps to build a successful practice, remove friction, and grow your sales. Register here.
• New marketplace assets and ask the experts Q&A: Join us on March 27 at 8:30 am PST as we explore new marketing and product assets designed to help influencers and decision-makers better understand the Microsoft commercial marketplace. We’ll also discuss how to use the Modern Procurement Playbook to navigate the procurement process when closing your marketplace deals. Register here and submit your questions in advance when registering. Pre-submitted questions will be addressed in the Q&A portion at the end of the event.

Co-Sell with confidence: A two-part webinar series

Guest speakers from Rubrik and Tackle have teamed up for a two-part webinar series to help you build, operationalize, and scale a strong co-sell strategy with Microsoft. During these sessions, you’ll learn strategies, best practices, and practical steps to operationalize and scale your co-sell efforts. Click here to register to watch the session recordings.

⏰Recent & Upcoming Events

Azure Marketplace Primer – What is it, why should I use it, and is it secure?

Invite your customers to discover how Azure Marketplace can transform your business by providing access to a vast array of cloud solutions and services. This event will offer valuable insights into leveraging Azure Marketplace to accelerate your digital transformation, drive innovation, and save costs. We will deep dive into the benefits from a procurement, Azure commitment and cloud engineering team standpoint while having complete access and management control. Share with your customers and register here for the next session on Thursday, February 27 from 10:00 to 11:00 am PST.

Microsoft ISV AI Envisioning Day

Register for the Microsoft ISV AI Envisioning Day on March 5 from 10:00 to 11:00 am PST to learn how to identify and prioritize use cases for AI solutions. Gain insights from industry-related use cases on envisioning frameworks and learn how to incorporate them into your application development planning process.

Microsoft Build 2025

Mark your calendars! Microsoft Build returns to Seattle on May 19 – 22, 2025. Visit the event page to sign up for registration notifications and to receive the most up-to-date information about the event.

💭 Share Your Feedback!

We truly appreciate your feedback and want to ensure these Partner Release Notes deliver the information you need to succeed in the marketplace. If you have any feedback or suggestions on how we can continue to improve the content to best support you, we’d love to hear from you in the comments below!

Thank you!