Create with Copilot – from content strategy to campaign management

Social media has become a fundamental marketing channel for businesses of all sizes. It seems like every day a new company breaks through with an innovative campaign or post. But such successes come with a significant amount of creativity, planning, and coordination. Without in-house expertise or a team dedicated to content creation, these opportunities may seem out of reach.

Fortunately, Microsoft 365 Copilot can help transform the way you create and manage content. Copilot Chat, Pages, and Visual Creator give you powerful tools to streamline your content workflows, enhance creativity, and boost engagement.

Let's explore how Copilot can help create a comprehensive social media plan, captivating posts, and engaging scripts for short-form videos.

Creating a social media plan and tracker

Planning and organizing your social content are crucial for maintaining a consistent online presence. With Copilot, you can effortlessly create a detailed social media plan or schedule. Copilot can also help you keep track of cultural trends, relevant influencers, and strategies you can use to drive audience engagement.

Let’s get started.

Help me create a social media tracker in a table format that features the content idea/trend, date, platform, copy, content file, tracking codes, and notes

Copilot responds with a template of a comprehensive social media calendar that outlines a posting schedule, platforms, content, and tracking.

Copilot returns a tracking template in table format that can be edited from Pages.

I can easily save the template to a Copilot page for editing or export to Excel for advanced formatting.

Copilot Pages allow you to save your query results so they can be edited, added to, and shared.

Crafting social media posts, images, and captions

Once I have a social content planning template I’m happy with, I can start brainstorming. Let’s say I work for a company that provides personal fitness solutions. As part of my social strategy, I want to make sure I’m tapping into the latest fitness trends, so I ask Copilot:

What are the top 10 fitness trends on social media for 2025?

Copilot quickly searches and provides a list of trends I can build social campaigns around.

Copilot responds with a list of the top 10 fitness trends on social media, along with short descriptions and references.

I add this to my existing social media planning page for future reference, iteration, and sharing.

With summer quickly approaching, I decide I’m going to plan a social media series related to summertime fitness. Once again, I ask Copilot to help with brainstorming.

Help me brainstorm ideas for 5 social media posts related to summertime fitness

Copilot responds with a list of creative recommendations for summertime fitness posts.

And just like that, Copilot shares a list of ideas for summertime fitness posts I can add to my social planning page.

The topic of hydration tips conveniently aligns with a new body water percentage tracking feature we recently launched. So, I’ll start there.

Help me create 5 engaging social media posts (1-2 sentences) related to hydration tips. Feel free to include your earlier suggestions.

Copilot returns a list of options I can work with. The tone is already great, so I won’t have to make many adjustments.

Copilot makes it easy to dive deeper into blog post ideas related to the topic of hydration tips.

Copilot can even help create graphics to accompany my posts. One of the prebuilt agents (think of agents as specialized AI assistants) accessible within Copilot Chat is called Visual Creator. Located in the right panel of the page, this agent features prompts that help you create images and videos.

Visual Creator, a pre-built Copilot agent that helps create AI-generated images and videos.

Once I’ve selected Visual Creator, I enter the following prompt:

Can you create images to use on social media to accompany these captions?

In a matter of moments, the agent engages Designer to return a few image options. I think I’ve found one I like. Fun, vibrant, and active. These are exactly what I’m looking for.

Designer returns a ready to use illustration perfect for my blog post.

Developing scripts for short-form videos

Short-form videos are a powerful way to capture your audience's attention and convey your message effectively. Copilot can help draft scripts that are concise, engaging, and tailored to your brand's voice, optimized for the specific platform you are posting on. I’ve been wanting to test whether image or video-based posts drive more social interactions, so I return to Copilot.

Write a script for a first-person short-form social media video about hydration tips

Copilot returns a great draft along with recommended clips. After saving to my page, I make a few adjustments, grab some props, and am ready to record.

Copilot returns a tight video script draft that will be easy for me to film, edit, and post.

From blank page to full social media plan in no-time

At the start of the day, I had an ambitious goal of creating a social media campaign from scratch. In no time, Copilot helped me create a planning tracker, identify content ideas, craft engaging posts, or develop captivating video scripts, helping me streamline work that would have otherwise taken me days to complete.

Whether you’re a social media manager or looking to create engaging marketing content for your business, Copilot can be your go-to brainstorming partner. Try it out today and see how easy it is to bring great ideas to life!