Clipchamp’s brand kit: simplifying consistent video creation for organizations

Empowering our users to tell stories worth sharing lies at the heart of what we do at Clipchamp, and in a world increasingly focused on enterprise narratives, it’s become clear that these stories are often needed to help communicate the ethos of a brand.

That’s why we’re excited to share more about our refreshed brand kit feature, designed to improve organizational branding capabilities within our video editor. With this update you now can organize a comprehensive collection of video elements—like logos, colors, and fonts—into a brand kit, for your teams and organizations to apply to any video. Whether it's an internal team meeting recording or a ‘how-to' video showcasing new product features, users and organizations can easily ensure that their brand identity is represented correctly, every time.

Our brand kit empowers admins and brand managers to collate approved assets and share brand kits across global teams, ensuring that visual standards are consistent across the board, and across the world. 

 

GIF of Microsoft Clipchamp Brand kit and the branded elements it supports

This ability to ensure that assets are uniform means that consistent content is now achievable at scale, helping to bolster the clarity of messaging for large enterprises, while leveraging a familiar and easy-to-use interface that doesn’t require extensive video editing experience.  The flexibility and ease of uploading branding elements to your brand kit means that you can ensure not only the clarity of the message, but also its aesthetic and creative presentation with images, music, graphics and more. 

By the end of March 2025, brand managers and admins will be able to leverage template generation as well, allowing their teams to create foundational branded projects that can be easily replicated, modified, and reused. 

 

Brand consistency across your organization

Organizations in today’s digital-first world understand the critical importance of consistent messaging and visuals in maintaining a cohesive brand narrative, for both internal and external communications. With Clipchamp's brand kit feature, ensuring uniformity of content is now easier than ever.  

 

"Knowing that all our content is aligned with our brand guidelines - whether it's the logo, fonts, colors, or even the music - gives us total confidence in the product. It saves time and helps every team member, no matter their design skills, to produce professional, on-brand videos." Paul Burke, Head of Global Brand at Amadeus. 

 

Once set up, your brand kit integrates directly into Clipchamp, appearing by default for all users in your organization. This eliminates the need for manual uploads or version control headaches. To get started, here are the steps below. If you want a deeper dive into creating and sharing brand kits across your organization, check out more details here

1. Select an existing SharePoint site or create a new site to host the brand kits

This can be any type of site, such as a communication site, a team site that's connected to a Microsoft 365 Group, or a modern team site that isn't connected to a Microsoft 365 Group. Then, add the people you want to be able to upload files as members or owners of the site or Microsoft 365 Group. 

 

2. Use PowerShell to designate the document library as org asset type BrandKitLibrary

• • Ensure you have SharePoint PowerShell client versions             >= 24830.12754 or download the most recent. 

  • Run the cmdlets in a PowerShell terminal. 

  • Connect-SPOService -Url https://yourorg-admin.sharepoint.com/ -Credential admin@yourorg.onmicrosoft.com                                                                     (The parameter -Url points to the admin site.) 

  • Configure the new Document Library as Org Asset Type: BrandKitLibrary 

  • Add-SPOOrgAssetsLibrary -OrgAssetType BrandKitLibrary -LibraryUrl https://yourorg.sharepoint.com/sites/BrandGuide/brandkit 

In the above example "BrandGuide" is the SharePoint site and "brandkit" is the document library name. 

 

3. Create a brand kit and add media within Clipchamp

Select the 'Brand kit' section in the left side panel and select 'Create brand kit'. Choose the folder you designated as a BrandKitLibrary in the previous step. You may wish to share the brand kit to collaborate with colleagues on populating assets. 

A screenshot of the video editor with the Brand kit selected and the create a brand kit button highlighted

To share the brand kit while preparing it, select "Share brand kit". Provide recipients with the link and ensure they have edit access. 

 

Sharing consistent assets across different locations ensures that every video being shared looks on-brand and reinforces brand recognition, no matter where it’s seen. Plus, we’ve made sharing brand kits simple by using familiar OneDrive patterns. That way, users don’t have to interact with unfamiliar technologies—just seamless access to everything you need, so you can stay focused on creating professional, polished content.

 

Add a wide range of your media assets

A screenshot of a video editing project in Clipchamp, with the brand kit panel open

 

The brand kit feature in Clipchamp allows for a broad range of assets to be uploaded, ensuring that users can express their brand narrative through a variety of media. Clipchamp supports an array of branding elements, including logos, colors, fonts, images videos, graphics, music, and sound effects.  

A screenshot of a video editing project in Clipchamp, with the brand kit panel open. The cursor hovers over the 'Add colors' section, while logos, fonts, and images are also displayed

 

There is a strong case for adding branded elements to enterprise content: it helps to easily generate a strong brand identity, while building trust with your audience, and maintaining a professional lens on content production. Clipchamp also allows users to upload multiple branding options, so you can add your primary and secondary color palettes, or light and dark design schemes.  

 

Feedback 

We are so excited to bring users some new additions to brand kit and would love to hear feedback around the organizational sharing experiences. Please head to this link to share with us your insights or feedback, so we can continue to create the best possible experiences for our users.