Partner Blog | Capturing the marketplace opportunity: Part one of a series by selling path

Cloud marketplaces have become the fastest growing channel for B2B software sales, driven by continuous growth in IT spending that is projected to reach $5 trillion in 2024¹. More customers are centralizing their cloud portfolios and making marketplaces their preferred buying platform. For software companies, adopting cloud marketplaces as a core go-to-market strategy helps close deals faster and increases deal sizes. At Microsoft, the marketplace is the center of gravity for how we go to market with our software partners to solve customers’ technology challenges. 
 

The Microsoft commercial marketplace promise 

The marketplace democratizes IT, helping empower any Microsoft partner to sell to any Microsoft customer worldwide. As a B2B global commerce engine, the marketplace adapts to how customers want to buy and how you want to sell, whether that is digital direct (always-on selling to help grow your pipeline), through partner (selling alongside the Microsoft global ecosystem of over 500,000 partners), or with Microsoft (unlocking enterprise deals alongside Microsoft sellers). 

This blog is the introduction, and first in a four-part series on maximizing your marketplace opportunity across these different selling paths. Our next edition will dive into always-on selling with digital direct. 

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You can continue to stay connected to us through the Marketplace Community and follow our Marketplace Blog for important announcements.