Partner Blog | Capturing the marketplace opportunity, part two: Growing digital self-serve sales through the marketplace.

This blog is part two in a four-part series on maximizing your marketplace opportunity, with a focus on growing your pipeline with digital self-service sales through the Microsoft commercial marketplace. Read part one of this series.

Business-to-business (B2B) buyers are more independent than ever, favoring digital self-service over traditional sales interactions, especially as AI investments continue to grow. Digital commerce is now the norm as buyers grow comfortable spending $50,000 or more in a single online transaction¹. As the preferred platform for managing cloud portfolios, cloud marketplaces are where today’s business buyers go to find, purchase, and deploy the software solutions they need.

As organizations look for the right AI investments to help them innovate, buying through the marketplace gives customers confidence that the solutions are vetted by Microsoft and will work with their existing technology. To keep pace with customer demand, software companies can align their go-to-market (GTM) strategy with the Microsoft commercial marketplace, making it easier for customers to access solutions for their business. Digital self-service sales in the marketplace have grown 230% annually², reflecting the tremendous opportunity to build an always-on, frictionless sales channel that reaches Microsoft customers and accelerates growth. 
 

Continue reading here

Join the conversation through the Marketplace Community, follow our Marketplace Blog for important announcements and our events calendar for upcoming webinars and calls.