3 steps to become Transactable, earn incentives and start growing your business through co-sell

Synopsis
In this article you will learn why now is the time to become marketplace transactable and what it means for your business as an ISV. Discover in 3 simple steps what we have to offer to help you become transactable:

1. Learn everything on the Microsoft Commercial Marketplace and how to create your offer - www.aka.ms/ISVmarketplace and/or use the Mona Template to come to quick and easy result www.aka.ms/ISVmona
2. If not yet registered as a Microsoft partner. Do it now, it is totally free and just takes a couple of minutes. https://partner.microsoft.com/
3. Subscribe to the Founders Hub (startup) or ISV Success Program (mature ISV). It is free of charge and gives you benefits like Azure Standard Support, Azure Credits, Azure Certification vouchers, Developer Tools, GitHub, Consultancy and training to help you build your offer faster.
   
   

Full article

The Azure marketplace (and Appsource ) evolved heavily over the last years and the real change happened when Microsoft lowered, as first in the market, the Transactable commission fee from 20% to 3%. This really meant a breakthrough in the operating model for ISV's and how to CoSell with Microsoft . Companies can now purchase ISV partner products directly from the Azure Marketplace without the hassle of complex vetting processes, simplifying their administration and even decrementing their existing committed spend contracts for it .

You don't need to take my word on it. International player Tackle.io that specialises in bringing ISV offers to the cloud marketplaces recently published a survey that confirms this trend. I quote :
" As we face a difficult economic environment, everyone is looking for more avenues to win deals and ISVs are generating more revenue through Marketplace at a faster rate as they lean in to the many benefits of cloud selling. 44% of sellers expect to transact more than 10% of their revenue through a Cloud Marketplace in the next year , indicating the definition of success with Marketplaces is growing"

Another recent study from IDC even analysed the impact of co-selling with Microsoft in Europe

All up we can say that co-sell through Microsoft is really making a difference for every Microsoft partner, but this is particularly true when in comes to IP (ISV) companies. IP-led partners generate $7,86 revenue for every $1 of Microsoft-generated revenue. As well as achieving the highest profitability, software-led European partners expect to grow their business by 43%, compared with just 15% for resale-led partners.

Convinced? But how do you start?

Know that often it doesn't take a lot of effort to become a Transactable offer on the Marketplace. If you have already your SaaS offer in place, it is mostly a matter of admin to be done through the partner center . Don't worry to go all-in from the first time. The Marketplace Transactable offers are a means to "Transact" and not an ecommerce product. Most offers are Private offers anyway, so that leaves you time to explore.

Let me guide you through the 3 steps to help you become Transactable and start earning your first incentives:

1. Learn everything on the Microsoft Commercial Marketplace and how to create your offer - www.aka.ms/ISVmarketplace or use the Saas Accelerator reference implementation
2. If not yet registered as a Microsoft partner. Do it now, it is totally free and just takes a couple of minutes. https://partner.microsoft.com/
3. Subscribe to the ISV Success Program . It is free of charge and gives you benefits like Azure Standard Support, Azure Credits, Azure Certification vouchers, Developer Tools, GitHub, Consultancy and training to help you build your offer faster.

Still not convinced or you need help?
- Join one of our ISV meet sessions and meet the Belux ISV team to ask your questions www.aka.ms/ISVmeet

- Join our LinkedIn Belux ISV group and get daily updates on all our programs, technology and events www.aka.ms/ISVgroup

- Or connect with me over LinkedIn and let me know how we can help.

One final advice. Start now, you will thank me later 😉

Success!