Supercharging the Content Supply Chain for Advertising with AI

Seth Juarez, principal program manager at Microsoft, interviews Stephan Pretorius, chief technology officer at WPP, the world’s largest marketing communications company, to learn how generative AI is driving increased efficiency for high-fidelity campaign content, and how platforms such as NVIDIA Omniverse Cloud on Azure will usher in a new era of personalization and immersive experiences for the campaigns of tomorrow.