Microsoft365
4 TopicsStreamline lead generation with the New Frontline Workers partner-ready campaigns
F rontline workers account for 80 percent of most organizations1, and they have the most influence on how those organizations respond to changing environments, ensure business continuity, and reimagine productivity for hybrid work. Many frontline processes, unfortunately, are manual, fragmented, and repetitive. Help your customers empower their frontline workforce by providing them with the tools they need to achieve more with less. Launch the new Increase Frontline Workers Operational Efficiency 12-week digital automated campaign, available for you in the Digital Marketing Content OnDemand platform, that offers in-depth insights on increasing operational efficiency for the frontline worker with Microsoft Teams. Additionally, we have four new Empower and Connect your Frontline Workers campaigns-in-a-box (CiaB), available on Partner Marketing Center, that include co-branded and highly customizable marketing assets and resources to help you create your own multi-channel marketing campaign. Choose from a Cross-Industry , Manufacturing , Retail or Healthcare campaign to drive demand for Frontline Workers solutions, grow your pipeline and generate interest for a Webinar, Roundtable or Enable Frontline Workshop. Get started with the step-by-step campaign execution guide to launch your customized, Frontline Workers campaign. Empower your customers to reimagine their frontline workers and enable them to work smarter, not harder. Partner Resources: Empower and Connect your Frontline Workers campaigns-in-a-box are designed to help partners create their own multi-channel marketing campaign, generate interest for a Webinar, Roundtable or Enable Frontline Workshop and grow pipeline. Increase Frontline Workers Operational Efficiency campaign on DMC is a platform for partners to share automated content directly to customers in a twelve-week campaign from their social accounts, email lists, and blogs. Enable Frontline Workshops are partner-led workshops designed to explore customer opportunities to transform their frontline workers by defining strategies mapped to the customers’ prioritized scenarios for delivering innovative solutions to their frontline workers and by shaping an action plan to quickly address the customers’ frontline workers needs.