IAMCP Profiles in Partnership Podcast Ep 5 | Navigating Partnerships: Radical Candor and Swim Lanes for Customer Success with Natasha Reynolds
What does it take to forge impactful partnerships and achieve excellent outcomes in the tech industry? In this IAMCP Profiles in Partnership episode, Anthony Carrano and Rudy Rodriguez sit down with Natasha Reynolds, Head of Partnerships at SOCO. Natasha dives deep into the nuances of building robust partnerships and the importance of each party staying in their designated swim lanes to drive success. Throughout this episode, Anthony, Rudy, and Natasha explore: The Power of Strategic Partnerships: Natasha shares how SOCO leverages P2P partnerships to create mutually beneficial scenarios for clients and partners. Discover her insights on why building strong, trust-based relationships is essential and how focusing on each partner's strengths leads to better outcomes. A Case Study in Action: Natasha details a compelling case study where SOCO partnered with an MSSP to help a wildlife hospital migrate its database to the cloud using Microsoft Power Platform. Learn about the challenges faced, the collaborative strategies employed, and the significant improvements in operational efficiency and reporting that resulted from this project. The Role of IAMCP in Driving Success: Natasha highlights how IAMCP has supported SOCO in promoting diversity and inclusion within the tech sector. Hear how the resources and frameworks provided by IAMCP have been instrumental in advancing SOCO’s internal initiatives and overall business growth. Advice for Effective Partnering: Natasha offers valuable advice for companies looking to build successful partnerships. She emphasizes the importance of understanding each partner’s capabilities, identifying gaps, and strategically leveraging collective strengths to achieve outstanding results. Listen to full episode here! This episode provides actionable insights into successful partnership strategies and the critical role of collaboration in achieving client success. Natasha’s experiences and advice will inspire you to refine your approach to partnerships and harness the full potential of your professional relationships. Listener Links / Resources International Association of Microsoft Channel Partners Partners: Connect with Natasha Reynolds on LinkedIn Learn more about SOCO SOCO LinkedIn Show Hosts: Anthony Carrano LinkedIn, Managing Partner at Dunamis Marketing Rudy Rodriguez LinkedIn, Managing Partner at Dunamis Marketing **Be sure to join our IAMCP discussion board to join the conservation and subscribe to the IAMCP label on this blog to get notifications of all upcoming episodes and announcements.**IAMCP Profiles in Partnership Podcast Ep 4 | Building Trusted Partner Relationships and Creating Raving Fans
What does it take to build a successful partnership and navigate the complexities of client relationships in the IT industry? In this IAMCP Profiles in Partnership episode, Anthony Carrano and Rudy Rodriguez engage in a compelling discussion with Craig Zimmerman of Big Cloud Consultants and Jason Makevich of Greenlight Cyber. Their conversation highlights the art of forging effective partnerships and understanding client needs. Throughout this episode, Anthony, Rudy, Craig, and Jason explore: Building Trust and Effective Partnerships: Craig and Jason share their experiences with IAMCP and how they have leveraged networking to foster solid, trust-based relationships. Discover their approaches to finding the right partners and the role of the IAMCP code of ethics in maintaining these crucial connections. Navigating Client Relationships: Learn how Craig and Jason handle diverse client needs, from those who prefer minimal interaction to those requiring detailed risk management discussions. Gain insights into their strategies for creating "raving fans" out of challenging client situations, emphasizing the importance of understanding client pain points and goals. The Value of Face-to-Face Interaction: Craig and Jason discuss the significance of in-person meetings in solidifying client trust and closing deals. Hear their firsthand experiences and why personal interactions can be pivotal in successful partnerships. Leveraging IAMCP Resources: The episode underscores the benefits of IAMCP membership in accessing valuable resources and opportunities. Craig and Jason's stories illustrate how the network supports growth and collaboration within the IT community. Listen to full episode here! This episode offers valuable lessons on building and sustaining impactful partnerships and delivering exceptional client service. Craig and Jason's insights will inspire you to enhance your collaboration and client engagement approach. Listener Links / Resources International Association of Microsoft Channel Partners Partners: Craig Zimmerman LinkedIn, COO at Big Cloud Consultants Jason Makevich LinkedIn, CEO at Greenlight Show Hosts: Anthony Carrano (LinkedIn), Managing Partner at Dunamis Marketing Rudy Rodriguez (LinkedIn), Managing Partner at Dunamis Marketing **Be sure to join our IAMCP discussion board to join the conservation and subscribe to the IAMCP label on this blog to get notifications of all upcoming episodes and announcements.**Partner Blog | Honoring excellence and building impactful partnerships
At Microsoft, we recognize the vital role our partners play in driving innovation and delivering compelling solutions to customers worldwide. We believe in fostering a partner ecosystem that strengthens our collective ability to create meaningful impact. As part of this effort, we regularly highlight stories and resources that elevate entrepreneurs, business leaders, and organizations. These stories demonstrate how our partner ecosystem fosters growth, empowers businesses, and creates meaningful opportunities—not just for partners but also for the broader communities they serve. In this blog, we’ll explore how partners can access information, resources, and support systems designed to help them achieve their goals. We’ll also explore ways to connect with like-minded collaborators who share their visions and aspirations. Continue reading here Be sure to join our partner-led communities Inclusive Growth and IAMCP - International Association of Microsoft Channel Partners to stay up to date on all announcements.
IAMCP Illuminate Americas 2025
IAMCP is excited to announce that Lori Borg, Vice President, Americas GTM Strategy GPS and Erika Irby, Director GTM Small Medium and Corporate Business, Americas will be anchoring our keynote sessions on March 11th and 12th! Both Lori and Erika are eager to connect with partners in our Partner Lounge! Message me directly (intl.president.eddiebader@iamcp.org) for a special code to save on your conference pass. We're only 3 weeks away so don't miss out! See the full agenda and register here: IAMCP Americas Illuminate & The WIT Network Igniting Excellence 2025Are you missing Inspire?
IAMCP Illuminate Americas and The WIT Network Igniting Excellence are pleased to announce that Elliotte Dunlap will be joining Christine Bongard for a Fireside Chat on Intentional Excellence - Understanding the Power of Being Intentional and Showcasing Excellence! We're also pleased to announce that Craig Crescas and Tad Thompson will be presenting three of our Microsoft product sessions on Dynamics and Copilot Studio! - BYOA: Build Your Own Agents with Copilot Studio - Dynamics in Action: Business Central & D365 Insights & Best Practices for Growth - Explore New Growth Opportunities with Dynamics 365 Business Central Here are some other key event highlights: Keynote Address from Microsoft Executives 3 Tracks of Sessions: Partner Essentials, Microsoft Products, and Building Your Practice—featuring presentations from both Microsoft staff and IAMCP members Career Hub Sessions (sponsored by Robert Half) and opportunities in our Partner Lounge for networking, Partner Success Panels, and feedback sessions with Microsoft representatives IAMCP Welcome Reception and our 30th Anniversary Celebration—join us for delicious food, drinks, and great conversations with fellow attendees! We'll continue to update our speakers and sessions, so check back throughout the week. Haven't registered yet? No problem. Just follow this link to the registration page for all the details: https://lnkd.in/g866Z_2r. The early bird discount for conference passes ends February 10th and the hotel booking deadline is February 15th. Before the event, join us for the Illuminate Americas 2025 - Know Before You Go webinar on February 4th at 3:00 PM EST. We’ll walk you through the agenda, introduce speakers, and share all the logistics for attending. You can register for the Know Before You Go here: https://lnkd.in/gN9FxCcb **Don't forget to subscribe to our IAMCP Discussion Board!**
