Drive demand for your offers with solution area campaigns in a box
Take your marketing campaigns further with campaigns in a box (CiaBs), collections of partner-ready, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and grow revenue. Microsoft offers both new and refreshed campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Check out the latest CiaBs below and get started today by visiting the Partner Marketing Center, where you’ll find resources such as step-by-step execution guides, customizable nurture tactics, and assets including presentations, e-books, infographics, and more. Era of AI Generate interest in AI adoption among your customers. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audience’s unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: Era of AI: Show audiences how to take advantage of the potential of AI to drive business value and showcase the usefulness of Microsoft AI solutions delivered and tailored by your organization. Data & AI (Azure) Our Data & AI campaigns demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Innovate with the Azure AI Platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market—and inspire them to build GenAI solutions with Azure AI Platform. Unify Your Intelligent Data and Analytics Platform - ENT: Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify Your Intelligent Data and Analytics Platform - SMB: Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Our Modern Work campaigns help current and potential customers understand how they can effectively transform their businesses with AI capabilities. Campaigns include: Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can accelerate growth and transform operations. Smart Workplace with Teams: Use this campaign to show your customers how to use AI to unlock smarter communication and collaboration with Microsoft Teams and Microsoft 365 Copilot. This campaign demonstrates to customers how you can help them seamlessly integrate meetings, calls, chat, and collaboration to break down silos, gain deeper insights, and focus on the work that matters. Cloud Endpoints: Help customers bring virtualized applications to the cloud by providing secure AI-powered productivity and development on any device with Microsoft Intune Suite and Windows in the cloud solutions. Business Applications Nurture interest with audiences ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: Migrate and Modernize Your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. AI-Powered CRM: Help your customers enhance their customer experiences and close more deals with Microsoft 365 Sales by making data AI-ready, which empowers them to create effective marketing content with Microsoft 365 Copilot and pass qualified leads on to sales teams. Use this campaign to show audiences how Copilot and AI can supercharge their CRM to increase productivity and efficiency, ultimately leading to better customer outcomes. Modernize at scale with AI and Microsoft Power Platform: This campaign is designed to introduce the business values unlocked with Microsoft Power Platform, show how low-code solutions can accelerate development and drive productivity, and position your company as a valuable asset in the deployment of these solutions. Digital & App Innovation (Azure)Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them gain agility and build new AI applications faster with intelligent experiences. Campaigns include: Build and Modernize AI Apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate Developer Productivity: Help customers reimagine the developer experience with the world’s most-adopted AI-powered platform. Use this campaign to show customers how you can use Microsoft and GitHub tools to help streamline workflows, collaborate better, and deliver intelligent apps faster https://partner.microsoft.com/asset/collection/accelerate-developer-productivity Infrastructure (Azure) Help customers tap into the cloud to expand capabilities and boost their return on investment by transforming their digital operations. Campaigns include: Migrate VMware Workloads to Azure: Help customers capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and Secure Windows Server and SQL Server to Azure - ENT: Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Modernize SAP on the Microsoft Cloud: Reach SAP customers before the 2027 end-of-support deadline for SAP S/4HANA to show them the importance of having a plan to migrate to the cloud. This campaign also underscores the value of moving to Microsoft Azure in the era of AI. Migrate and Secure Windows Server and SQL Server and Linux Estate - SMB: Use this campaign to increase understanding of the value gained by migrating from an on-premises environment to a hybrid or cloud environment. Show small and medium-sized businesses that they can grow their business, save money, improve security, and more when they move their workload from Windows Server, SQL Server, and Linux to Microsoft Azure. Security Demonstrate the power of modern security solutions and help customers understand the importance of robust cybersecurity in today’s landscape. Campaigns include: Defend Against Cybersecurity Threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data Security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats. Modernize Security Operations: Use this campaign to sell Microsoft Sentinel, an industry-leading cloud-native SIEM that can help your customers stay protected and scale their security operations.Drive customer demand and accelerate growth with Microsoft skilling opportunities
Developing cutting-edge skills isn’t just a priority—it’s a competitive necessity, as data from 2024 skilling trends revealed. According to TalentLMS, 71% of employees now seek more frequent skill updates, and 80% are calling on their organizations to prioritize upskilling and reskilling investments. Microsoft partners can turn this willingness to learn into an opportunity to drive innovation and growth: skilling trends in 2025 show growing demand for new, industry-specific skilling, particularly in AI and machine learning, cybersecurity, and data literacy and analytics. Studies also found a thirst for self-guided learning, bite-sized certifications, and career resilience. Microsoft is here to help meet that demand. We're dedicated to providing our partners with tools and opportunities to help your organization thrive in 2025 and beyond. We’ve developed skilling events around the world, such as bootcamps, workshops, and self-guided learning opportunities to strengthen sales and technical skills in the topics most critical to your organization. Explore upcoming online and in-person events in your region to discover how we can help you learn and grow. Microsoft AI Partner Training Days Join us in person to hear about the latest trends and technology in the era of Al, with guidance from Microsoft executives and industry leaders. Hear about lessons learned from real-world Al deployments, discuss sales best practices followed by Microsoft teams, get hands-on experience with the Microsoft Al platform, and discover go-to-market tools designed to build and expand your Al practice. Register today and share with your global teams. We’re excited to host you at one of our training days around the world: Americas January 28, 2025: New York, NY Asia February 25, 2025: Mumbai March 19, 2025: Seoul April 3, 2025: Tokyo Europe, Middle East, Africa January 22, 2025: Johannesburg March 4, 2025: London Partner Project Ready workshops Your organization’s developers, solution architects, and data scientists can register for the Microsoft Azure, Business Applications, Modern Work, or Microsoft Security Partner Project Ready workshops. These multiday skilling events help deepen the expertise needed to assess customer needs and seamlessly implement Azure solutions. Plus, participating in the live sessions of certain events gives you the opportunity to earn a digital badge that serves as a testament to your engagement and training. We are continually adding new events across the globe, so be sure to check the Microsoft Global Partner Skilling Hub for the latest events and registration links. In the meantime, you can register today for the following events to begin building the skills that will help you become project-ready: Azure Build and modernize AI Apps workshop February 17-20, 2025: IST, GMT, PST Learn more and register Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register Microsoft Fabric workshops Track 1: Fabric administration and governance Track 2: Data warehousing with Microsoft Fabric January 28-29, 2025: IST, GMT, PST Learn more and register Microsoft Fabric Workshops Track 1: Modern data engineering with Microsoft Fabric February 11-13, 2025: IST, GMT, PST Track 2: Data insights with AI in Microsoft Fabric February 11-12, 2025: IST, GMT, PST Learn more and register Microsoft Fabric workshops Coming soon: Track 1: Real-time intelligence with Microsoft Fabric Track 2: Data warehousing with Microsoft Fabric March 11-12, 2025: IST, GMT, PST Azure Databricks: migration and integration February 18-20, 2025: IST February 19-21, 2025: GMT, PST Learn more and register Build and extend your own agents using pro-code capabilities January 28-30, 2025: IST January 29-31, 2025: GMT, PST Learn more and register Fortify your data with Microsoft Purview February 4-6, 2025: IST, GMT, PST Learn more and register Build, extend, or buy? Driving customer conversations with Copilot and Copilot stack February 11-13, 2025: IST, GMT, PST Learn more and register Business Applications Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register Full contact center solution with Power Platform & Dynamics 365 January 28, 2025: PST January 30, 2025: PST February 4, 2025: PST February 6, 2025: PST February 11, 2025: PST February 13, 2025: PST February 18, 2025: PST February 20, 2025: PST Learn more and register Build and extend your own agents using pro-code capabilities January 28-30, 2025: IST January 29-31, 2025: GMT, PST Learn more and register Build, extend, or buy? Driving customer conversations with Copilot and Copilot stack February 11-13, 2025: IST, GMT, PST Learn more and register Innovate with Microsoft 365 Copilot and build your own agents February 18-20, 2025: IST, GMT, PST Learn more and register Modern Work Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register Build and extend your own agents using pro-code capabilities January 28-30, 2025: IST January 29-31, 2025: GMT, PST Learn more and register Build, extend, or buy? Driving customer conversations with Copilot and Copilot stack February 11-13, 2025: IST, GMT, PST Learn more and register Innovate with Microsoft 365 Copilot and build your own agents February 18-20, 2025: IST, GMT, PST Learn more and register Security Certification week for Microsoft AI Cloud Partner Program – Security and GitHub January 27-31, 2025: IST, GMT, PST Learn more and register Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register Fortify your data with Microsoft Purview February 4-6, 2025: IST, GMT, PST Learn more and register Build, extend, or buy? Driving customer conversations with Copilot and Copilot stack February 11-13, 2025: IST, GMT, PST Learn more and register Migrating your SIEM solution to Microsoft Sentinel February 18-20, 2025: IST, GMT, PST Learn more and register Innovate with Microsoft 365 Copilot and build your own agents February 18-20, 2025: IST, GMT, PST Learn more and register Develop new business with Sales and Pre-Sales Partner Skilling bootcamps To grow your business, you need to understand the critical points in the customer journey, identify business opportunities, and articulate the differentiated value of your AI and cloud solutions. We can help your sales team build their knowledge and techniques in Microsoft solution areas with training based on our industry expertise, market research, and decades of experience in the sales journey. Our on-demand, hybrid, and interactive Sales and Pre-Sales Skilling bootcamps provide scheduling flexibility for learners at every level of experience—so your team can learn wherever and whenever their calendar allows. Register today for one of our upcoming Sales and Pre-Sales Skilling bootcamps: Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register SMB sales bootcamp January 28-30, 2025: PST January 29-31, 2025: IST, GMT Learn more and register Low code + Copilot Studio sales bootcamp February 11-13, 2025: PST February 12-14, 2025: IST, GMT Learn more and register Explore our in-person technical workshops Our in-person regional partner skilling workshops are meticulously crafted for the AI era. These hands-on workshops provide the essential skills required in today's dynamic landscape, including: Build and extend your own agents using pro-code capabilities Build and extend Copilots to improve business productivity Technical workshop implementing Azure VMware solutions AI-powered threat protection with Microsoft Sentinel and Microsoft Security Copilot Fortify your data security with Microsoft Purview Empowering business growth: modernizing data and analytics with Microsoft Fabric in the AI era Find an exclusive workshop coming to a city near you: Build and extend Copilots to improve business productivity Empowering business growth: modernizing data and analytics with Microsoft Fabric in the AI era Technical workshop implementing Azure VMware Solution February 25, 2025: Tokyo Fortify your data security with Microsoft Purview Build and extend your own agents using pro-code capabilities Upcoming: February 11, 2025: Bogota February 19, 2025: Cologne April 16, 2025: Osaka Technical workshop implementing Azure VMware Solution February 17, 2025: Singapore Upcoming: February 13, 2025: Bogota Empowering business growth: modernizing data and analytics with Microsoft Fabric in the AI era February 11, 2025: Bengaluru February 20, 2025: Cologne March 6, 2025: Tokyo March 12, 2025: Prague April 1, 2025: Milan April 2, 2025: Melbourne April 24, 2025: Beijing May 8, 2025: Munich AI-powered threat protection with Microsoft Sentinel and Microsoft Security Copilot February, 12, 2025: Bogota Upcoming: February 18, 2025: Singapore February 18, 2025: Cologne February 19, 2025: Seoul March 7, 2025: Tokyo March 17, 2025: Gurgaon April 2, 2025: Milan Migrate to innovate March 13, 2025: Sydney We are continually adding new events that take place around the globe, so if you do not see an event near you, be sure to bookmark the following links and check back frequently. In the Americas: Americas Partner Workshops In EMEA: Partner Enablement Workshops In Asia: Asia Partner Workshops Grow your AI capabilities with our Industry AI Envisioning series Join one of the Business and Capability Envisioning webinars to explore AI’s impact on your industry and how you can harness it to drive more business value and better customer experiences. You’ll gain insights from industry-specific use case examples, learn how to strategically solve business problems using an envisioning framework, and better understand how to recognize AI-driven solution opportunities for your customers and organization. Register for an upcoming webinar for your industry: AI for Retail AI for Manufacturing AI for Healthcare AI for Sustainability AI for Financial ServicesGo to market faster with no-cost, user-friendly marketing resources
Go to market faster with no-cost, user-friendly marketing resources Take your marketing campaigns further with campaigns in a box (CiaB), collections of ready-made, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and win customers. Microsoft offers both new and refreshed co-branded campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Get started today by visiting the Partner Marketing Center, where you'll find resources such as execution guides, customizable nurture tactics, and more. Create interest in AI adoption among audiences. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audiences' unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: Era of AI: Show audiences how to take advantage of the potential of AI to drive business value and showcase the value in Microsoft AI solutions delivered and tailored by your organization Data & AI (Azure) Use one of the Data & AI campaigns to demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Innovate with the Azure AI Platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market, and inspire them to build GenAI solutions with Azure AI Platform. Unify Your Intelligent Data and Analytics Platform (ENT): Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify Your Intelligent Data and Analytics Platform (SMB): Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Access the Modern Work campaign to help SMBs understand how they can effectively transform their businesses with AI capabilities. Learn more about the campaign: Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can help accelerate growth and transform operations. Business Applications Nurture interest with customers ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: Migrate and Modernize Your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them build new AI applications faster and gain agility with intelligent experiences. Campaigns include: Build and Modernize AI Apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate Developer Productivity: Engage decision-makers responsible for productive development and position your organization as uniquely suited to help customers take advantage of the power of AI-assisted development tools like GitHub Copilot and the Microsoft developer platform to innovate and deliver faster. Infrastructure (Azure) Work with your customers to transform their digital operations and help them tap into the cloud to expand capabilities and boost their return on investment. Campaigns include: Migrate VMware Workloads to Azure: Help partners capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and Secure Windows Server and SQL Server to Azure (ENT): Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Security Demonstrate the power of unified security solutions offered by Microsoft and help customers understand the importance of robust cybersecurity in today's tech landscape. Campaigns include: Defend Against Cybersecurity Threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data Security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats
