IMPORTANT: If you already use conversion goals, please read this section about required changes.
You can categorize your conversion goals however makes sense for your business. Goal categories don't affect performance - they are here to help you segment your goals and their performance metrics.
Previously Bing Ads API did not require conversion goal categories. Depending on the goal type the default category is set to Download, None, Other, or Purchase.
Now when you add or update the custom event, offline conversion, or URL goals you must set a goal category or the Campaign Management service will return an error. There are no changes to the default category of other goal types as shown in the table.
| Goal type | Default before | Default after |
|
EventGoal
OfflineConversionGoal
UrlGoal
|
None |
No default; Service returns an error
|
|
DurationGoal
PagesViewedPerVisitGoal
|
Other | Other |
|
InStoreTransactionGoal
|
Purchase | Purchase |
|
AppInstallGoal
|
Download | Download |
For more information, see our API documentation about conversion goal categories.
As always please feel free to post a question in the Bing Ads API developer forum or contact support.
Published Jun 07, 2021
Version 1.0
urban-eric
Microsoft
Microsoft
