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3 steps to become Transactable, earn incentives and start growing your business through co-sell
Synopsis In this article you will learn why now is the time to become marketplace transactable and what it means for your business as an ISV. Discover in 3 simple steps what we have to offer to help you become transactable: Learn everything on the Microsoft Commercial Marketplace and how to create your offer - www.aka.ms/ISVmarketplace and/or use the Mona Template to come to quick and easy result www.aka.ms/ISVmona If not yet registered as a Microsoft partner. Do it now, it is totally free and just takes a couple of minutes. https://partner.microsoft.com/ Subscribe to the Founders Hub (startup) or ISV Success Program (mature ISV). It is free of charge and gives you benefits like Azure Standard Support, Azure Credits, Azure Certification vouchers, Developer Tools, GitHub, Consultancy and training to help you build your offer faster. Full article The Azure marketplace (and Appsource ) evolved heavily over the last years and the real change happened when Microsoft lowered, as first in the market, the Transactable commission fee from 20% to 3%. This really meant a breakthrough in the operating model for ISV's and how to CoSell with Microsoft . Companies can now purchase ISV partner products directly from the Azure Marketplace without the hassle of complex vetting processes, simplifying their administration and even decrementing their existing committed spend contracts for it . You don't need to take my word on it. International player Tackle.io that specialises in bringing ISV offers to the cloud marketplaces recently published a survey that confirms this trend. I quote : " As we face a difficult economic environment, everyone is looking for more avenues to win deals and ISVs are generating more revenue through Marketplace at a faster rate as they lean in to the many benefits of cloud selling. 44% of sellers expect to transact more than 10% of their revenue through a Cloud Marketplace in the next year , indicating the definition of success with Marketplaces is growing" Another recent study from IDC even analysed the impact of co-selling with Microsoft in Europe All up we can say that co-sell through Microsoft is really making a difference for every Microsoft partner, but this is particularly true when in comes to IP (ISV) companies. IP-led partners generate $7,86 revenue for every $1 of Microsoft-generated revenue. As well as achieving the highest profitability, software-led European partners expect to grow their business by 43%, compared with just 15% for resale-led partners. Convinced? But how do you start? Know that often it doesn't take a lot of effort to become a Transactable offer on the Marketplace. If you have already your SaaS offer in place, it is mostly a matter of admin to be done through the partner center . Don't worry to go all-in from the first time. The Marketplace Transactable offers are a means to "Transact" and not an ecommerce product. Most offers are Private offers anyway, so that leaves you time to explore. Let me guide you through the 3 steps to help you become Transactable and start earning your first incentives: Learn everything on the Microsoft Commercial Marketplace and how to create your offer - www.aka.ms/ISVmarketplace or use the Saas Accelerator reference implementation If not yet registered as a Microsoft partner. Do it now, it is totally free and just takes a couple of minutes. https://partner.microsoft.com/ Subscribe to the ISV Success Program . It is free of charge and gives you benefits like Azure Standard Support, Azure Credits, Azure Certification vouchers, Developer Tools, GitHub, Consultancy and training to help you build your offer faster. Still not convinced or you need help? - Join one of our ISV meet sessions and meet the Belux ISV team to ask your questions www.aka.ms/ISVmeet - Join our LinkedIn Belux ISV group and get daily updates on all our programs, technology and events www.aka.ms/ISVgroup - Or connect with me over LinkedIn and let me know how we can help. One final advice. Start now, you will thank me later 😉 Success!
Microsoft Inspire - Starts tomorrow!!
Register today for Microsoft Inspire - Day 1 starts tomorrow Register today for the Microsoft partner event of the year because Microsoft Inspire starts on July 18-19, 2023 Americas Time zone / July 19-20, 2023 EMEA Time zone. Join us and our partners from around the world for the digital two days of learning from our keynote presentations and connecting with other attendees. Keynotes—Satya Nadella, Microsoft Chairman and CEO, will deliver the opening keynote address, discussing partner opportunity in the era of AI. Learn more from Judson Althoff, Nicole Dezen, and Nick Parker about Microsoft AI innovations, investments, and exciting new product announcements and partnerships. New this year, Curated Collections- Now you can have the flexibility to explore the latest and most relevant on-demand sessions when and where it’s most convenient for you. To help streamline your experience, we curated special, topic-based breakout session collections for you to stream on your own time so you can go deeper on the topics from the keynotes and featured sessions. Connect, engage, and network- Tune in to learn how business can grow by accelerating AI transformation with Microsoft, driving customer success together, and fueling partner business growth and profitability. Local Connections- Learn what’s new and extend your network with other partners, Microsoft leaders, industry experts, and solution specialists in your region. Community discussions- Gain and share insights with peers. Plus, get the inside story from community experts through informal, moderated discussions. Expert Q&A discussions- Bring your questions and get answers in real time during a 30-minute, live Q&A session that dives deeper into the details. Register now > Plan your schedule >
