Partner Blog | Capturing the marketplace opportunity, part two: Growing digital self-serve sales through the marketplace.
This blog is part two in a four-part series on maximizing your marketplace opportunity, with a focus on growing your pipeline with digital self-service sales through the Microsoft commercial marketplace. Read part one of this series. Business-to-business (B2B) buyers are more independent than ever, favoring digital self-service over traditional sales interactions, especially as AI investments continue to grow. Digital commerce is now the norm as buyers grow comfortable spending $50,000 or more in a single online transaction 1 . As the preferred platform for managing cloud portfolios, cloud marketplaces are where today’s business buyers go to find, purchase, and deploy the software solutions they need. As organizations look for the right AI investments to help them innovate, buying through the marketplace gives customers confidence that the solutions are vetted by Microsoft and will work with their existing technology. To keep pace with customer demand, software companies can align their go-to-market (GTM) strategy with the Microsoft commercial marketplace, making it easier for customers to access solutions for their business. Digital self-service sales in the marketplace have grown 230% annually 2 , reflecting the tremendous opportunity to build an always-on, frictionless sales channel that reaches Microsoft customers and accelerates growth. Continue reading here Join the conversation through the Marketplace Community, follow our Marketplace Blog for important announcements and our events calendar for upcoming webinars and calls.AMA: Co-sell Coaching with Carve Partners
Join us for Co-sell Coaching, where your peer Microsoft partners will walk you through their best practices on how to co-sell effectively through the marketplace. Our first community event in this series will feature Carve Partners. Join to learn: Unlock Faster Growth: Why you should prioritize co-selling Get Started the Right Way: How to create a co-sell strategy and get started Maximize Your Impact: How to prioritize deals and build your co-sell pipeline Engage Microsoft Sellers: What to expect and how to get their attention Keep Winning: What to do after a co-sell win to build ongoing momentum Each Co-sell Coaching event features a live Q&A with Microsoft partners and Microsoft subject-matter experts.
ISV to CSP private offers - experience walkthrough
Join us for an insightful webinar designed specifically for ISVs and Cloud Solution Provider (CSP) partners eager to sell together leveraging CSP private offers through the Microsoft commercial marketplace. This session will provide a comprehensive walkthrough of the CSP Marketplace and private offer experience. The ISV to CSP private offers empower ISVs and partners in the CSP program to grow their revenue by creating time-bound customized margins that suit each entity's business needs through the Microsoft commercial marketplace. Expected Outcomes: By the end of this webinar, you will: Gain a comprehensive understanding: learn the ins and outs of the CSP Marketplace and CSP private offers, including how to create, manage and sell. Operationalize your process: discover how to streamline your processes that can help you manage CSP private offers and transactions more efficiently. Expand your market reach: understand how to leverage the marketplace to access a global customer base and increase your visibility. Target Audience: This webinar is ideal for ISVs and CSP partners who are looking to partner with and sell their solutions through the Marketplace commercial marketplace for small-midsized customers. Reference documents: Configure ISV to CSP partner private offers in Microsoft Partner Center Independent Software Vendor (ISV) to Partner private offers FAQ Don't miss this opportunity to unlock the full potential of the Microsoft CSP marketplace and take your business to the next level! Register HereUsing Marketplace Rewards benefits to increase your app sales
Marketplace Rewards is part of ISV Success and offers sales and marketing benefits to help ISVs accelerate application sales on the Microsoft commercial marketplace. Join this session to learn about how to transform your approach, and elevate your business in the competitive market landscape along with: The availability and eligibility requirements for Marketplace Rewards Marketplace Rewards’ tier-based model that is based on marketplace performance (Marketplace billed sales, solution value or Teams App monthly active users) Partner success with Marketplace Rewards and the ROI of activating benefits Enhanced Marketing Efforts: Understand how integrating these benefits can enhance your marketing efforts, enabling you to reach a wider audience and create impactful marketing campaigns. Gain insights on optimizing the unique benefits offered by Marketplace Rewards to enhance your market presence and boost your business performance, including Azure Sponsorship This session also includes opportunity for Q&A with subject matter experts focused on your success. Presented by: Luxmi Nagaraj - Senior Technical Program Manager - Microsoft Register HereCustomer office hours Q&A: Strategic cloud planning with the marketplace
Use the marketplace to get the most out of your tech investments. This office hours will give you strategies on how to holistically plan your Microsoft Cloud investments, and your software vendors need to get a consumption-based view of your portfolio for smarter decision-making. We'll also provide an overview of Microsoft Azure Consumption Commitments (MACCs) and the opportunities for the marketplace to help you make the most out of your contract. Presented by: Kristyn Maddox - Director, Product Marketing Marketplace - Microsoft, and Kevin Libby - Business Program Manager, Marketplace - Microsoft Register HereUnlocking sales through the marketplace
Learn the essential strategies and tools to maximize your growth on the Microsoft commercial marketplace. This session gives guidance on how to adopt the marketplace as a go-to-market channel to drive significant growth. Join to learn about: The partner opportunity through the marketplace. Tooling to help you succeed, including practical Partner Center tips and an overview of Marketplace Rewards benefits. The opportunity to use the marketplace for your specific business needs through private offers, and get the details on different private offer constructs. Best practices for getting started to grow sales on the marketplace. This session also includes opportunity for Q&A with subject matter experts focused on your success. Presented by: Kristyn Maddox - Director, Product Marketing Marketplace - Microsoft and Reis Barrie - Managing Director - Carve Partners Register HereCreating plans and pricing for your offer
In this session you will learn about the payouts process lifecycle for the Microsoft Commercial Marketplace, how to view and access payout reporting and what payment processes are supported within Partner Center. Join this session to learn about the payouts process within Azure Marketplace. We will review the following topics: The payouts process lifecycle for the Azure Marketplace How to register and the registration requirements General payout processes from start to finish How to view and access payout reporting Presented by Priyanka Singh - Senior Program Manage - Microsoft Register HereISVs - Learn how to use the multiparty private offers campaign in a box
Multiparty private offers empower ISVs and channel partners to create personalized offers with custom payouts and sell directly to Microsoft’s enterprise customers through the Microsoft commercial marketplace. As multiparty private offer capabilities expand globally more ISVs are finding success when they enable their channel partners to sell their apps with these custom deals. The most successful ISVs are actively educating their sales teams, enabling their channel partners, and positioning with customers. The multiparty private offers campaign in a box is available within the Partner Marketing Center for all ISVs, and provides a set of customizable templates that any ISV can use to accelerate their sales with multiparty private offers. Alliances, Marketing, and Sales leaders should attend this brief webinar to learn more about how to use this campaign to: Educate internal sales and channel teams on multiparty private offers • Recruit and enable channel partners to sell with multiparty private offers • Promote your marketplace capabilities to your Microsoft contacts • Market your applications to customers through channel partners Register NowPartner Blog | Capturing the marketplace opportunity: Part one of a series by selling path
Cloud marketplaces have become the fastest growing channel for B2B software sales, driven by continuous growth in IT spending that is projected to reach $5 trillion in 2024 1 . More customers are centralizing their cloud portfolios and making marketplaces their preferred buying platform. For software companies, adopting cloud marketplaces as a core go-to-market strategy helps close deals faster and increases deal sizes. At Microsoft, the marketplace is the center of gravity for how we go to market with our software partners to solve customers’ technology challenges. The Microsoft commercial marketplace promise The marketplace democratizes IT, helping empower any Microsoft partner to sell to any Microsoft customer worldwide. As a B2B global commerce engine, the marketplace adapts to how customers want to buy and how you want to sell, whether that is digital direct (always-on selling to help grow your pipeline), through partner (selling alongside the Microsoft global ecosystem of over 500,000 partners), or with Microsoft (unlocking enterprise deals alongside Microsoft sellers). This blog is the introduction, and first in a four-part series on maximizing your marketplace opportunity across these different selling paths. Our next edition will dive into always-on selling with digital direct. Continue reading here You can continue to stay connected to us through the Marketplace Community and follow our Marketplace Blog for important announcements.
